IDEAS​

With over 25 years of experience in creative strategy,

ideation, storytelling, messaging, writing, and strategic problem-solving, I help turn big ideas into meaningful experiences.

 

Throughout my career, I’ve helped develop and bring ideas to life for global brands and entertainment leaders including CBS, Netflix, Mattel, Warner Bros., Lionsgate, Six Flags, Holland America Cruise Line, Celebrity Cruises, Daniel Tiger and more.

From the earliest spark of an idea to the strategy, story, and execution behind it, I help find the throughline, shape the vision, and create a path forward.

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My expertise includes:

 

IDEATION & CONCEPT DEVELOPMENT
Turning a loose idea into a clear, compelling concept.

 

STORYTELLING & MESSAGING
Finding the right words—and the bigger story behind what you’re trying to say.

 

CREATIVE STRATEGY
Connecting the big idea to a thoughtful, actionable plan.

 

WRITING & CONTENT
From presentations and proposals to campaigns, scripts, and brand messaging.

 

EXPERIENCE & PROJECT DEVELOPMENT
Helping shape the creative vision and figure out what it takes to actually make it happen with any given budget.